Search engine optimisation is about making it easy for search engines, such as Google, Bing, to find your website using techniques that help search engines find the information you publish on your website.

Search engines apply rankings by matching the relevance of the web page to the search term used. By making your web content more relevant to your customer’s needs you’ll have a better chance of appearing at the top.

Remember, search engines can change how they use your content to generate search results. We continually monitor search engine websites to see if you need to update your content